Friday, March 4, 2011

Why PowerPoint doesn't cut it anymore...

Fifteen years ago, PowerPoint was a good tool to support education. We could add visuals to our presentations and kids would pay more attention. In the intervening years, however, PowerPoint has become "supelame" (a word used by a middle school student). We can explain that phenomenon: Media researchers have found that as humans get more familiar with media, they get more bored by it and attend to it less. Also, it media is too complex, humans do not attend to it. HUmans do attend to (and learn from) media that is somewhat between bring and complex... this graph illustrates the idea


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